Brand guidelines · v0.1 · Sep 2026
smti.in brand
The identity system for smti.in — logo, colour, type and stationery, and how to use them together.
About the name. In Hindi, '' (smriti) means memory or remembrance, suggesting a connection to knowledge, learning, or nostalgia. In Sanskrit, it also refers to memory or tradition, aligning with cultural values.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “s” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#0F766ERGB 15, 118, 110#0A4F49RGB 10, 79, 73#F0A202RGB 240, 162, 2#0F2B28RGB 15, 43, 40#EEF4F1RGB 238, 244, 241Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Manrope
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxRemember the FutureH2 · 36pxRemember the FutureH3 · 24pxRemember the FutureBody · 17pxRemember the FutureCaption · 13pxRemember the FutureLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@smti.in
www.smti.in
Founding Team
smti.in
hello@smti.in · www.smti.in
www.smti.in
Explorations
Alternative wordmark directions considered for smti.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.